{"id":403,"date":"2025-07-08T15:10:15","date_gmt":"2025-07-08T15:10:15","guid":{"rendered":"https:\/\/lagioconda.com.ar\/?p=403"},"modified":"2025-08-20T18:20:02","modified_gmt":"2025-08-20T18:20:02","slug":"lanzamos-la-campana-dialogos-exquisitos","status":"publish","type":"post","link":"https:\/\/www.lagioconda.com.ar\/en\/novedades\/lanzamos-la-campana-dialogos-exquisitos\/","title":{"rendered":"We Launched the \u201cExquisite Conversations\u201d Campaign"},"content":{"rendered":"<p class=\"has-link-color wp-elements-bd2d1a924c9de5cbb09758955c950bcf\">Mediante una&nbsp;<strong><a href=\"https:\/\/www.lagioconda.com.ar\/en\/dialogos-exquisitos\/\" data-type=\"page\" data-id=\"405\">campa\u00f1a de cuatro comerciales<\/a><\/strong>, con un tono sofisticado y humor\u00edstico y una est\u00e9tica propia a partir de caleidosc\u00f3picos, presentamos los principales productos de nuestro portafolio: desde los tradicionales dulces s\u00f3lidos (batata y membrillo), conservas de fruta y dulces, hasta un multipremiado aceite de oliva de primer\u00edsima calidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/lagioconda.com.ar\/wp-content\/uploads\/2025\/07\/cuadro6-dialogos-exquisitos-1024x571.png\" alt=\"La campa\u00f1a se puede disfrutar en medios audiovisuales masivos, v\u00eda p\u00fablica y medios digitales\" class=\"wp-image-447\" srcset=\"https:\/\/www.lagioconda.com.ar\/wp-content\/uploads\/2025\/07\/cuadro6-dialogos-exquisitos-1024x571.png 1024w, https:\/\/www.lagioconda.com.ar\/wp-content\/uploads\/2025\/07\/cuadro6-dialogos-exquisitos-300x167.png 300w, https:\/\/www.lagioconda.com.ar\/wp-content\/uploads\/2025\/07\/cuadro6-dialogos-exquisitos-768x428.png 768w, https:\/\/www.lagioconda.com.ar\/wp-content\/uploads\/2025\/07\/cuadro6-dialogos-exquisitos.png 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.lagioconda.com.ar\/en\/dialogos-exquisitos\/\" style=\"border-radius:18px;color:#a67e1c\">Ver comerciales<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nuestra marca cuenta con una herencia s\u00f3lida y un lugar destacado entre los sabores m\u00e1s queridos de Argentina. Por ello, la campa\u00f1a busc\u00f3 fusionar lo mejor de su tradici\u00f3n con los actuales comportamientos del consumidor, para presentarla desde una visi\u00f3n vigente y a la altura de los desaf\u00edos que impone el \u00e1mbito de la alimentaci\u00f3n. El resultado de este recorrido define una total renovaci\u00f3n de la propuesta y prop\u00f3sito de marca hol\u00edstica: negocio y comunicaci\u00f3n.<\/p>\n\n\n\n<p>La idea creativa que expresa la estrategia se basa en la teatralizaci\u00f3n de \u201cDi\u00e1logos Exquisitos\u201d que se despliegan a partir del protagonismo de las diversas ocasiones de consumo del portfolio variado y aggiornado de La Gioconda. El claim de la marca que da cierre en cada pieza, \u201dPaladares exquisitos desde 1918\u201d, demuestra que est\u00e1 destinada a aquellos paladares exigentes, aquellos que buscamos deleitar con cada receta y sabor aut\u00f3ctono de nuestro riqu\u00edsimo portfolio.<\/p>\n\n\n\n<p>Adem\u00e1s de crear el tono de comunicaci\u00f3n, inauguramos una est\u00e9tica propia plena de patterns de dise\u00f1os caleidosc\u00f3picos compuestos por los ingredientes naturales, conformando un \u00edcono propietario de la marca que se despliega en cada pieza y construye diferenciaci\u00f3n dentro de la categor\u00eda en nuestra campa\u00f1a integral.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>We showcase the highlights of our product portfolio: from traditional solid fruit preserves, canned fruits, and gourmet preserves to our multi-award-winning premium extra virgin olive oil.<\/p>","protected":false},"author":1,"featured_media":849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,13],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lanzamos la Campa\u00f1a \u201cDi\u00e1logos Exquisitos\u201d - Establecimiento La Gioconda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lagioconda.com.ar\/en\/novedades\/lanzamos-la-campana-dialogos-exquisitos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzamos la Campa\u00f1a \u201cDi\u00e1logos Exquisitos\u201d\" \/>\n<meta property=\"og:description\" content=\"Presentamos los principales productos de nuestro portafolio: desde los tradicionales dulces s\u00f3lidos, conservas de fruta y dulces, hasta un multipremiado aceite de oliva de primer\u00edsima calidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lagioconda.com.ar\/en\/novedades\/lanzamos-la-campana-dialogos-exquisitos\/\" \/>\n<meta property=\"og:site_name\" content=\"Establecimiento La Gioconda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lagioconda.ar\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T15:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T18:20:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lagioconda.com.ar\/wp-content\/uploads\/2025\/07\/portada-nota-dialogos-exquisitos.jpg\" \/>\n\t<meta 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